XAM Digital

mEESHAN lUXE HOME

Scaling Meeshan Luxe Home with Full-Funnel Digital Marketing, SEO, and E‑commerce Management

Meeshan Case Study

Client overview

Meeshan Luxe Home (meeshan.com) is a premium Pakistani brand offering luxury home and office furniture, lighting, and décor through an e‑commerce store and flagship showroom in DHA Lahore. The brand targets upper‑middle and high‑income customers seeking imported quality, complete home solutions, and a high-end in‑store experience.

Challenge

Before partnering with Branded Consultant, Meeshan Luxe Home faced challenges typical for high‑ticket e‑commerce brands:

  • Website traffic was inconsistent and heavily dependent on paid bursts rather than sustainable organic growth.

  • Social media content and performance ads were not aligned under a single funnel strategy, making it hard to attribute sales and optimize budgets.

  • SEO was underdeveloped: key categories and products lacked proper keyword targeting, meta data, and internal linking.

  • E‑commerce operations (catalog, collections, on‑site UX) were not fully optimized to convert premium traffic into purchases and inquiries.

These gaps resulted in missed revenue opportunities, limited brand visibility in search, and difficulty scaling ad spend profitably.

Strategy

We designed a complete digital marketing solution built on four pillars:

  1. Performance marketing:

    • Full‑funnel Meta and Google Ads strategy for awareness, consideration, and conversion.

    • Clear KPIs across revenue, ROAS, cost per lead, and showroom visit intent.

  2. Content marketing:

    • Always‑on content calendar for social media and blog, aligned with collections, seasons, and customer pain points.

    • Educational, inspirational, and promotional content to position Meeshan as a luxury lifestyle authority.

  3. SEO:

    • Technical, on‑page, and content SEO to grow organic traffic for key categories (sofas, beds, dining, office chairs, chandeliers, décor).

    • Local SEO focus for “furniture in Lahore,” “office furniture Pakistan,” and related queries to drive showroom visits.

  4. E‑commerce management:

    • Catalog structuring, category/collection optimization, product page improvements, and CRO.

    • Coordination between marketing and merchandising (stock, pricing, offers, featured products).

Execution

1. Performance marketing

  • Set up and cleaned tracking for Meta and Google, ensuring accurate measurement of product views, add‑to‑carts, purchases, and WhatsApp/call clicks.

  • Built campaigns by funnel stage:

    • Top‑of‑funnel: video and carousel ads showcasing lifestyle setups, store experience, and imported collections to cold audiences.

    • Mid‑funnel: catalog and search campaigns focusing on high‑intent keywords and audiences (e.g., “office chairs,” “luxury bedroom set,” “dining table set”).

    • Bottom‑funnel: retargeting campaigns for users who visited product pages, added to cart, or engaged with WhatsApp but did not purchase.

  • Implemented weekly optimization routines: pausing underperforming ad sets, scaling winners, rotating creatives, and adjusting bids based on ROAS and cost per lead.

2. Content marketing

  • Developed a monthly content calendar covering:

    • Product highlights (key collections, bestsellers, new arrivals).

    • Educational posts (how to choose a sofa, ergonomic office setups, lighting tips, room styling ideas).

    • Social proof (customer photos, testimonials, showroom experience).

    • Campaigns around sales, festivals, and seasonality (Eid, wedding season, year‑end).

  • Crafted copy and creative briefs for reels, carousels, static posts, stories, and email broadcasts, ensuring consistent brand voice and premium visual identity.

  • Repurposed content across platforms (Instagram, Facebook, website blog, and email) to maximize reach and efficiency.

3. SEO

  • Performed a technical audit and fixed priority issues: site speed, indexation, broken links, and basic schema where applicable.

  • Conducted keyword research around:

    • Core commercial terms (e.g., “luxury furniture Pakistan”, “office furniture Lahore”, “chandeliers online Pakistan”).

    • Category and product-related queries.

    • Informational topics for the blog (room design tips, furniture care, style guides).

  • Optimized key pages with targeted meta titles, descriptions, headings, internal links, and on‑page content.

  • Launched an SEO content plan for blogs and guides to capture top‑ and mid‑funnel search traffic and funnel it towards relevant product and category pages.

4. E‑commerce management

  • Restructured collections and navigation to make it easier for users to browse by room (living, bedroom, dining, office) and by product type.

  • Enhanced product pages with:

    • Clear descriptions emphasizing materials, dimensions, use cases, and style.

    • High‑quality imagery, where possible with lifestyle shots and close‑ups.

    • Prominent CTAs (Add to Cart, WhatsApp, Call, Visit Showroom) and trust elements (delivery, warranty, return information).

  • Implemented merchandising tactics such as:

    • Featuring top‑margin and fast‑moving SKUs on home and category pages.

    • Highlighting offers, bundles, and “complete room” sets.

  • Collaborated with the internal team on stock and pricing visibility so that campaigns pushed products that were sufficiently available and profitable.

Results

  • Revenue & ROAS

    • 52% increase in total online revenue within the first 90 days of integrated campaigns.

    • ROAS improved from 1.8x to 9.1x across Meta and Google Ads, significantly lowering the cost of customer acquisition (CAC).

    Traffic & Visibility

    • 58% growth in overall website sessions, with organic search traffic growing by 25% month-over-month due to SEO fixes.

    • Achieved Top 3 rankings on Google for high-value keywords such as “luxury furniture Lahore,” “executive office chairs Pakistan,” and “modern bedroom sets.”

    Conversion & Leads

    • 35% increase in Add-to-Cart rate following product page optimizations and clearer trust signals.

    • 115% increase in qualified WhatsApp and phone inquiries, driving substantial high-ticket sales that were closed offline.

    • Showroom visit intent (tracked via “Get Directions” and map clicks) increased by 60%, directly correlating with higher store footfall.

    Operational Impact

    • Identified 3 core winning audiences and 5 top-performing creative formats, allowing for precise, data-driven budget allocation.

    • Established a streamlined content and e-commerce workflow, reducing campaign launch times from 7 days to 48 hours.